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AI Systems for the Storyteller

April 2025

You get to your office desk, run your data through your analytics AI agent, smile at the pretty charts, and then take a moment to appreciate how far you've come from a thousand days ago when you did all of this on your own.

Next, you get ready for stand-up where you'll present "your" analysis in the form of a nice logical story. But then something interesting happens. Unlike ChatGPT, a colleague questions a critical assumption you made—"I think this column means something else." You pause, realize your mistake and get to redoing the analysis, this time completely yourself.

This blog will:

The Problem

As models improve every few months, our instinct to hand them bigger chunks of work grows. A common pattern:

  1. Skim the high-level business problem
  2. Translate it into a semi-vague prompt
  3. Receive the agent output and format it for the team

This produces three gaps:

To summarize: Delegation → disengagement → poor storytelling → weaker outcomes.

Diagram showing user as a lazy pass-through between Company and AI agents

The problem: user acts as a pass-through for business problems.

The Goal

Instead of acting as a pass-through, the user should be an active storyteller—questioning, revising, and weaving a coherent narrative that solves the business problem. We should aim for a tighter coupling between the user and the AI.

Diagram showing tight coupling between user and AI agents with bidirectional arrows

The goal: tighter coupling between the user and AI.

Designing Effective Systems

Below are guiding principles and concrete suggestions for building human–AI systems that encourage scrutiny, collaboration, and clear storytelling:

1. Show, Don't Just Tell

Hidden reasoning kills understanding.

2. Bias Towards Feedback Loops

3. The User Holds the Pen

Ownership keeps analysts engaged and prevents blind acceptance of pretty charts.

4. Preserve Context

Storytelling is about context, context, and context.

5. Focus on the Narrative Arc

A list of facts is good but a story is what moves decisions.

Takeaway

AI accelerates workflows, but key decisions will still be moved by human voice in the near future. Stay in the loop, shape the arc, and make the numbers speak.